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Restaurant customers trending towards ‘tech-trends’ when making choices on where to dine out.
A 2017 survey by the National Restaurant Association identified a dozen key trends among consumers. Half of the identified trend were tech-centric. Among the findings: 1) 80% of millennials have used free wi-fi in a restaurant in the last year; 2) 34% of smartphone users have used their phone to pay for a meal; 3) 42% of consumers say the ability to order online would make them choose one restaurant over another; 4) 20% of consumers would rather use technology than interact with restaurant staff; 5) 30% says technology makes them dine out or order takeout/delivery more often; 6) 45% say technology makes restaurant visits and ordering more complicated.
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